忧郁的小胖 发表于 2012-2-2 16:10:35

动漫年形象——别让“除夕”成为“传说”

<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px"><strong>除夕由来含糊其辞，春晚故事难圆其说</strong></span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">2012年的中央电视台春节联欢晚会，导演哈文等人在&ldquo;创新&rdquo;方面可谓是下足了功夫，晚会节目创新多多，精彩多多。而韩庚的舞曲《除夕的传说》更是凭借出色的创意分外引人注目。在主持人李咏和几个小朋友讲述&ldquo;年&rdquo;传说后，舞台中央的大屏幕出现了一个由动漫制作的恐怖&ldquo;年&rdquo;怪兽，韩庚则用&ldquo;功夫&rdquo;与&ldquo;年&rdquo;边舞边打&hellip;&hellip;中国风水墨画的肆意挥散和卡通动漫的逼真演绎，加之真人拳脚功夫和节目影像的完美结合，留给了观众一场难忘的视觉盛宴。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">然而，抛却节目的精彩创意和精美制作，关于&ldquo;年&rdquo;和&ldquo;夕&rdquo;的区别，&ldquo;除夕&rdquo;的来历，以及&ldquo;放鞭炮、挂灯笼、贴对联&rdquo;习俗的起源，观众依然一头雾水。央视春晚抛出了问题的绣球，却不见那个解疑答惑的秀才，说故事的李咏不是，演故事的韩庚也不是。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">为此，《中国年文化保护红皮书》主要发起人、中国年文化主题动漫《年来了》、《大年小年除夕记》的制片人&mdash;&mdash;华漫兄弟互动娱乐有限公司的CEO李儒奇对此表示强烈质疑和不满，他说，关于&ldquo;年&rdquo;、&ldquo;夕&rdquo;究竟谁是怪物的讨论，其实这本来就是千百年中国民间悬而未决的&ldquo;公案&rdquo;，而央视春晚恰恰应是&ldquo;以正视听&rdquo;还&ldquo;除夕&rdquo;一个&ldquo;正解&rdquo;的场合与时机。但很遗憾《除夕的传说》节目的说法是一种典型的&ldquo;蜻蜓点水&rdquo;和&ldquo;模棱两可&rdquo;，缺乏对中国年文化的基本了解和系统研究，使得原本就显得模糊久远的中国年传说更加破朔迷离和莫衷一是。作为中央电视台春节晚会的权威发布平台，这种关于中国年文化传说的发布既要慎重，也要全面客观、科学扬弃，以有利于中国年文化的梳理、保护和传承。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px"><strong>七嘴八舌话传说，年形象理应正本</strong></span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px">   李儒奇介绍说，关于除夕的传说，历史上有三种：</span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">分别是以上海美术制片厂早在上个世纪80年代出品的2D动画片《除夕的故事》为代表的&ldquo;年是少年，夕是怪兽&rdquo;说，以新儒动漫有限公司在2008年出品国内首个3D年文化动漫《年来了》为代表的&ldquo;年是吉祥兽、夕是怪兽&rdquo;说，和以传媒大学在2011年出品的动画片《年》为代表的&ldquo;年是怪兽&rdquo;说。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">七嘴八舌的说法，得出的是莫衷一是的结论。知道此传说并能清楚讲述的更是鲜有其人。在2008年，曾有记者对路人做了一项随机调查，在被调查的25名群众中，表示&ldquo;一无所知&rdquo;的占近40%，表示&ldquo;恍惚知道大概&rdquo;的占30%，表示&ldquo;明确知道&rdquo;的只占不到5%，而对于年究竟是&ldquo;怪兽&rdquo;、&ldquo;少年&rdquo;还是&ldquo;吉祥兽&rdquo;，95%以上的人表示无法肯定回答。至于年和夕的起源地更是无人可以回答。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">关于&ldquo;年&rdquo;和&ldquo;夕&rdquo;的三个版本，搜狐网在2008年的元宵节期间，曾做过一项调查：在人们的心目中&ldquo;年&rdquo;形象应该是什么？接受调查的网友有76641人，有47.47%的网民期待年是&ldquo;吉祥兽&rdquo;，他们的意见是如果年也是怪兽、夕也是怪兽，和中国人每年&ldquo;迎年拜年除夕守岁&rdquo;的传统习俗会有相悖之处。特别是中国人习惯用&ldquo;迎新年&rdquo;、&ldquo;贺新年&rdquo;、&ldquo;拜大年&rdquo;、&ldquo;年年好运&rdquo;之说，而夕应该是当之无愧的怪兽，是真正危害人们、应该驱赶的&ldquo;元凶&rdquo;，否则就不会有&ldquo;除夕&rdquo;的传统习俗。而放鞭炮、挂灯笼、贴对联也正应是人们针对夕害怕&ldquo;红色、响声和火光&rdquo;的特点的克敌制胜的智慧习俗。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px">年形象的正本清源，年文化的传承保护，已经刻不容缓！</span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px"><strong>保护中国年，不能再等了</strong></span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">在2008年，曾有作者拿着承载着厚重年文化的厚厚一本书，递交给了国家文化部蔡武部长，并得到了国家文化部非物质文化遗产司的高度重视。这个作者是中国首部年文化三维动画片《年来了》的李儒奇，这本书是《中国年文化保护红皮书》。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">&ldquo;保护中国年，不能再等了！&rdquo;这个声音发声在2008年的春节，中国民间文艺家协会副主席、著名关东民俗文化专家曹保明、辽宁省民俗学会理事长曲彦斌、吉林省民俗学会理事长施立学、中国首部年文化三维动画片创作者李儒奇、郭雪鸥等联合发表的《中国年文化保护红皮书》。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">红皮书主要分为四个部分：一、中国年文化保护的意义；二、中国年文化保护的办法；三、中国年文化的内容；四、把&ldquo;中国年&rdquo;打造成一项比&ldquo;圣诞节&rdquo;更具魅力的全球文化产业。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">在关于&ldquo;中国年文化保护的办法&rdquo;中，红皮书提到：1、呼吁发起成立&ldquo;中国年节文化保护委员会&rdquo; ；2、非物质文化遗产&ldquo;申遗&rdquo;；3、&ldquo;年文化&rdquo;更要与时俱进，其中包不断开拓新内涵，探寻新形式、新载体，创造新群体空间；4、年文化产业开发。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">对于年文化产业的开发，李儒奇说道，&ldquo;把中国年打造成一项比圣诞节更具魅力的全球文化产业一直以来是我的一大心愿。&lsquo;中国年文化产业&rsquo;的最大赢家包括春运、电讯、礼品、餐饮、旅游，也应包括文化产业。而&lsquo;中国年文化产业&rsquo;不但要盯准国内市场，更要开拓海外市场，让世界人民都来过一个美好标准的中国年&rdquo;。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px"><strong>让传统成为时尚，有多远走多远</strong></span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">年文化申遗自是好事，然而联想到春晚的那个节目，《除夕的传说》，难道&ldquo;除夕&rdquo;只是&ldquo;传说&rdquo;，&ldquo;年文化&rdquo;真成&ldquo;遗产&rdquo;？</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">历经了中国传统儒学的兴衰，佛学的成败，甚至近现代西方哲学文化的侵袭，都没有消亡的春节（选自凌沧洲、裴钰、孔慧，黄梓峰，蒙昧联手推出的《新春节文化宣言》），难道真的要靠申请&ldquo;非物质文化遗产&rdquo;来保护了吗？</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">事实上，年文化的保护传承，很多有志之士一直在路上。李儒奇告诉记者，作为国家动漫园引入的全国首家动漫企业，华漫兄弟互动娱乐有限公司近年来一直在做了大量中国年文化保护的相关工作：</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px">   1、2008年发行中国首部年文化三维动画片《年来了》；</span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px">   2、同年联合众专家学者同仁发起《中国年文化保护红皮书》；   </span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span><span style="font-size: 14px; color: rgb(250,235,215)">3、2011年岁末与中国吉祥有限公司联手推出&ldquo;大年、小年、夕&rdquo;的动漫标准像；</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px">   4、目前与沈阳市政府签订合作意向，打造&ldquo;中国年文化、沈阳七星山&rdquo;；</span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="color: rgb(250,235,215)"><span style="font-size: 14px">   5、2012年即将制作发行年文化主题动漫《大年小年除夕记》。</span></span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">在此期间，华漫兄弟还致力于建立梳理&ldquo;冬至&mdash;&mdash;二月二&rdquo;的大过年文化体系，将中国年文化产业规划实施成一项比圣诞节更巨大的文化产业。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">在国内，动漫是种新兴产业，是也是一种让传统成为时尚的新形式。年文化用动漫的形式展示出来，更形象可感，也更时尚有趣。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">2011年岁末华漫兄弟与中国吉祥有限公司联手推出的&ldquo;大年、小年、夕&rdquo;动漫标准像，是国内首次为中国年文化建立完善的动漫图像系统。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">&ldquo;大年、小年&rdquo;形象体现的是中国传统的龙马精神。传说伏羲氏观天下，看龙马之身，出河图。龙马，体形像马，但却是龙的头、龙爪，身上有鳞片，乃祥瑞之兽&mdash;&mdash;这便是大年。大年负河图，小年负洛书，体现古韵之绵长、历史之深邃，也使动漫形象更有文化意义。而在&ldquo;大年&rdquo;、&ldquo;小年&rdquo;、&ldquo;夕&rdquo;身上随处可见的篆书、云纹、水纹、风车、灶糖等因素的应用也使得传统文化的韵味呼之欲出。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">据了解，年文化系列形象一经推出得到了人民网、《今晚报》等众多媒体的关注，壁纸下载量当日即突破万余次。</span></p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"> </p>
<p style="padding-right: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 12px/24px 宋体, Arial, Helvetica, sans-serif; text-transform: none; color: rgb(201,183,140); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: rgb(30,32,38); orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><span style="font-size: 14px; color: rgb(250,235,215)"><span class="Apple-converted-space"> </span></span> <span style="font-size: 14px; color: rgb(250,235,215)">2012年是壬辰年，华漫兄弟互动娱乐有限公司愿和各位读者朋友一起致力于&ldquo;让传统成为一种时尚&rdquo;，让中国年文化保护也能龙马精神、龙腾虎跃！</span></p>
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查看完整版本: 动漫年形象——别让“除夕”成为“传说”