中国动漫行业仍具投资价值

忧郁的小胖

<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><b><font size="3" style="word-break: normal; line-height: 24px; word-wrap: normal">动漫行业泡沫出现了？！</font></b></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><b><font face="Calibri" size="3" style="word-break: normal; line-height: 24px; word-wrap: normal"> <wbr></wbr></font></b></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><font size="3" style="word-break: normal; line-height: 24px; word-wrap: normal"> <wbr></wbr> <wbr></wbr> <wbr></wbr><span class="Apple-converted-space"> </span>有人说中国动漫行业泡沫已经出现！在第十八届上海电视节上，通过从动漫制作公司、播出机构了解到，投资方的观望心理很浓。究其原因，媒体及业内人士分析认为主要是在动漫领域还有投资成功的案例，而且动漫行业目前缺少竞品，盈利模式单一，很大程度上挫伤了投资方的积极性。更有说，由于多年来的虚火旺盛，导致了行业积攒了大量的泡沫，让投资商望而却步。</font></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><font size="3" style="word-break: normal; line-height: 24px; word-wrap: normal">然而，就在大家为中国动漫发展深表担忧的时候，北京梦之城却成功获千万人民币资本融资，该公司就是成功运营&ldquo;阿狸&rdquo;的团队。据梦之城创始人兼<font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal">CEO</font>于仁国表示：&ldquo;梦之城突破了一般动漫类企业单线发展的局限，坚持原创内容和动漫产品双管齐下，赢得持续发展。&rdquo;</font></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><font size="3" style="word-break: normal; line-height: 24px; word-wrap: normal">因此，问题的关键点并不是中国动漫市场泡沫巨大，而是难以找到适合动漫企业发展的模式。同时，行业内缺少更多成功的案例，发展上更是缺少完整的产业模式。在大环境的制约下，就为动漫企业的发展提出了更高的要求。</font></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><font face="Calibri" size="3" style="word-break: normal; line-height: 24px; word-wrap: normal"> <wbr></wbr></font></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><b><font size="3" style="word-break: normal; line-height: 24px; word-wrap: normal">模式是王道</font></b></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><b><font face="Calibri" size="3" style="word-break: normal; line-height: 24px; word-wrap: normal"> <wbr></wbr></font></b></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><font size="3" style="word-break: normal; line-height: 24px; word-wrap: normal"><font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal"> <wbr></wbr> <wbr></wbr> <wbr></wbr></font> <wbr></wbr> <wbr></wbr><span class="Apple-converted-space"> </span>放眼世界动漫舞台，动漫业发展主要集中在日本、美国和欧洲三大地区。美国模式的特点是走&ldquo;三高&rdquo;模式，即高投入、高制作、高产出，简单理解就是用强大的资本推精品；日本模式是凭借雄厚的动画基础和较强的创新能力，以及本国成熟完善的产业链；欧洲模式是走预售路线，即小成本小制作，获得市场认可后再继续做后续。可以说，打法上各有各的特点和优势，并且均取得了市场的认可，可以看出这是和合适的行业模式分不开的。<font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal">2008</font>年，由中国风险投资协会主办的全球风险投资大会上，华漫兄弟（天津）互动娱乐有限公司曾作为动漫文化企业跻身前五强，据悉如今华漫兄弟已经入驻天津生态城国家动漫园一年多，利用动漫视觉营销理论与国内诸多知名企业成功达成深度合作，并建立了伙伴关系。可以说为动漫行业发展，提供了一种模式的借鉴。</font></p>
<p style="border-right: 0px; padding-right: 0px; border-top: 0px; padding-left: 0px; padding-bottom: 0px; margin: 0px 0px 5px; word-spacing: 0px; font: 15px/21px simsun; text-transform: none; border-left: 0px; color: rgb(240,240,240); word-break: normal; text-indent: 0px; padding-top: 0px; border-bottom: 0px; white-space: normal; list-style-type: none; letter-spacing: normal; text-align: left; word-wrap: normal; orphans: 2; widows: 2; webkit-text-size-adjust: auto; webkit-text-stroke-width: 0px"><font size="3" style="word-break: normal; line-height: 24px; word-wrap: normal">从<font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal">2004</font>年国家在政策上明确表示支持动漫文化产业发展以来，中国动漫产业速度突飞猛进，但是从统计数据上看，<font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal">2011</font>年中国动漫年产量已达<font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal">22</font>万分钟，虽已取代日本成为世界第一动画生产大国，全国动漫企业也已达<font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal">6000</font>多家。但我国去年的动漫产业总产值约为<font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal">600</font>亿元，与日本一年<font face="Calibri" style="word-break: normal; line-height: 24px; word-wrap: normal">1.67</font>万亿元的产业规模差距颇大。因此，中国动漫要想真正走出一条文化经济之路，关注产业模式很重要。中国是动漫大国，更应该是动漫强国，希望有朝一日中国动漫能并肩欧美日本，在国际动漫舞台一展风采。</font></p>