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今天早些时候(9.17),卡普空公布了一份市场营销数据。这份数据是基于ENTERBRAIN的共享数据,用来说明其在日本本土电子游戏领域的市场占有情况。下面是一份日本地区十大游戏厂商的列表和其市场占有率。
公司名称 | 净销量 (单位:百万日元) | 占有率 | 1. 任天堂 | 68,000 | 20.9% | 2. 史克威尔艾尼克斯 | 38,000 | 11.5% | 3. 南梦宫百代 | 34,000 | 10.3% | 4. Pokemon[sup]1[/sup] | 21,000 | 6.4% | 5. 科纳米 | 21,000 | 6.3% | 6. 卡普空 | 20,000 | 6.1% | 7. 世嘉 | 13,000 | 4.1% | 8. Level 5 | 10,000 | 3.1% | 9. SCE | 8,000 | 2.6% | 10. 光荣 | 7,000 | 2.3% | 其他 | - | 26.4% | 总计 | - | 100.0% |
1.像pokemon,他是任天堂的一家分公司,负责《口袋妖怪》的市场营销及其周边产品的销售。
另外,卡普空还公布了其在北美地区是最赚钱游戏厂商的第十名,其市场占有率为2.55%。这份数据来自NPD集团。不幸的是,NPD要求卡普空不可以公布其他厂商的名字。虽然大家都能猜到是哪些公司,像暴雪、EA、育碧、任天堂这样的厂商肯定榜上有名。
在英国,同样一份表单,卡普空却只能排到第十五名,其市场占有率为2.1%。
公司名称 | 净销量 (单位:千美元) | 占有率 | 1. 任天堂 | 437,654 | 16.5% | 2. EA(电子艺界) | 432,257 | 16.3% | 3. 暴雪 | 398,115 | 15.0% | 4. 育碧 | 239,148 | 9.0% | 5. SCE | 126,593 | 4.8% | 6. 世嘉 | 124,598 | 4.7% | 7. 微软 | 119,208 | 4.5% | 8. THQ | 113,397 | 4.3% | •
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• | 15. 卡普空 | 54,958 | 2.1% | 其他 | - | 22.8% | 总计 | - | 100.0% |
转自siliconera
ps:株式会社Enterbrain(ENTERBRAIN, INC.=EB)是制作经手娱乐关连杂志、书籍的日本公司。隶属於角川Group Holdings中间持股公司MediaLeaves的旗下。前身为西和彦所设立的ASCII公司其中一个部门的娱乐系编辑部之第二编辑统筹本部。企业标志为红字的eb!标记。
以下是原文
Who Are Japan’s Top Ten Game Publishers?
By Ishaan . September 17, 2010 . 2:33pm
Earlier today, Capcom published a market data report illustrating the division of videogame market share in their home territory of Japan, based on data shared with them by Enterbrain. Below is a list of Japan’s top ten videogame publishers and the market share they each hold:
Company Name | Net Sales (millions of yen) | Share | 1. Nintendo | 68,000 | 20.9% | 2. Square-Enix | 38,000 | 11.5% | 3. Namco Bandai | 34,000 | 10.3% | 4. Pokemon[sup]1[/sup] | 21,000 | 6.4% | 5. Konami | 21,000 | 6.3% | 6. Capcom | 20,000 | 6.1% | 7. Sega | 13,000 | 4.1% | 8. Level 5 | 10,000 | 3.1% | 9. SCE | 8,000 | 2.6% | 10. Koei | 7,000 | 2.3% | Others | - | 26.4% | Total | - | 100.0% | 1. Likely refers to The Pokémon Company, a division of Nintendo established for handling marketing and merchandising of the Pokémon franchise.
Additionally, Capcom shared that they are the #10 publisher in North America, with a market share of 2.55%, based on data revealed to them by the NPD Group. Unfortunately, the NPD Group asked that they not name the other publishers, although, common sense would dictate that Activision Blizzard, Electronic Arts, Ubisoft and Nintendo are all contenders.
In the United Kingdom, Capcom hold the #15 position on the same chart, with a market share of 2.1%.
Company Name | Net Sales (unit: USD 1,000) | Share[/sup] | 1. Nintendo | 437,654 | 16.5% | 2. Electronic Arts | 432,257 | 16.3% | 3. Activision | 398,115 | 15.0% | 4. Ubisoft | 239,148 | 9.0% | 5. SCE | 126,593 | 4.8% | 6. Sega | 124,598 | 4.7% | 7. Microsoft | 119,208 | 4.5% | 8. THQ | 113,397 | 4.3% | •
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• | 15. Capcom | 54,958 | 2.1% | Others | - | 22.8% | Total | - | 100.0% |
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